Play with
your music.
CLIENT // INTERNET EXPLORER AGENCY // BAM
One part music video.
One part video game.
Microsoft wanted to reach a younger audience with Internet Explorer. So we created the first-ever gamified music video designed to perform best using the latest version of Internet Explorer. Working with Jasmine V to create a concept for her remixed “Just a Friend” single, the video lets you take on the persona of her BFF — and help her discover that her boyfriend’s a cheating ass. The story changes depending on how well you do at a series of embedded, Facebook-customized games. Using Jasmine V’s fanbase we drove traffic to the experience that became the number one worldwide trending topic on Twitter.
