Raising some hell
with Nintendo.
CLIENT // BLIZZARD AGENCY // OMELET
A fresh coat of demonic paint
Diablo III came out in 2012, so with its 2018 Nintendo Switch port we had to treat it like an all-new launch to grab consumer interest. That meant making Diablo feel bigger and badder than ever.
So we created the first ever live-action spot for the franchise with the help of AC / DC to excite gamers with the promise of unleashing hell on the go.
Details. Details. Details.
For gamers, the joy of a live-action spot is seeing their favorite game come to life in the real world. But replicating in-game armor and weapons can be expensive. To deliver on the details on a small budget we used modern fabrication techniques, like 3D printing and CNC, to create true 1:1 pieces that could hold up to the fans exacting eyes at a fraction of the cost.