farewell to
an apocalyptic platform

EScAPE
FROM XP

Ending support for the buggy 15-year-old Windows XP meant freedom for the army of developers who spent hours patching security holes. To celebrate this moment we developed a game that let them finally do what they wanted most. Destroy XP.

With zombie Clippy running rampant, the game was an instant hit. By the end of the first day it had been covered by CNET, Time, Adweek, Gizmodo and other media. Over 1 million page views in week one helped turn the larger Microsoft conversation around.